Blar i BI Open på forfatter "Kiselova, Hanna"
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Effective email marketing: an empirical study of the impact of personalized communication on customer engagement and purchase decisions
Kiselova, Hanna (Master thesis, 2019)This study investigates the impact of behavior-based personalization on customer engagement and purchase behavior in the context of email marketing. For this purpose, the author reviews and combines the following research ...